Turned Back
Mad Men as Intermedial Melodrama
Bibliographic Data
| ID | 2976144 |
|---|---|
| Authors | Monique Rooney (0000-0001-5744-6968, Australian National University, corresponding author) |
| Year | 2012 |
| Volume | 18 |
| Issue | 2 |
| Publication date | 2012-09-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cultural Studies Review (JOURNAL) |
| Journal identifiers | ISSN: 1446-8123 • E-ISSN: 1837-8692 |
| Publisher | University of Technology, Sydney (UTS) (PUBLISHER) |
| DOI | 10.5130/csr.v18i2.2763 |
| OpenAlex | W2151639287 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
This essay draws on definitions of gesture (Giorgio Agamben and Peter Brooks) and catachresis (Peter Brooks, Jacques Derrida) to examine the primacy of non-verbal signifiers as communicators of meaning in AMC's Mad Men. Beginning with an analysis of Mad Men's credit sequence, it draws attention to Mad Men's use of gesture and catachresis in relation to melodrama's privileging of non-verbal and naturalistic expression and its persistence as an intermedial mode that has moved back and forth between various media (theatre, novel, cinema, television and now digital formats). It argues that Mad Men's melodramatic aesthetic is one that obliquely, and via a gestural and rhetorical 'turned back', communicates its relation to the past and the present
Aesthetics · Art · Epistemology · Gesture · Linguistics · Literature · Meaning (existential · Mode (computer interface · Relation (database · Rhetorical question · Sociology · Cinema and Media Studies · Philosophy · Shakespeare, Adaptation, and Literary Criticism · Theatre and Performance Studies
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,08 |
| Citation span | 2014 - 2014 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |