The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
Datos Bibliográficos
| ID | 2979438 |
|---|---|
| Autores | William R Swinyard (Brigham Young University, autor de correspondencia) |
| Año | 1993 |
| Volumen | 20 |
| Número | 2 |
| Páginas | 271 |
| Fecha de publicación | 1993-09-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209348 |
| OpenAlex | W2043480426 |
| Idioma | EN |
| Citas recibidas | 21 |
| Referencias citadas | 25 |
This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to cause mood-protection mechanisms to fail. Finally, consumer mood is shown to be affected by a bad shopping experience. Copyright 1993 by the University of Chicago
Advertising · Business · Epistemology · Mood · Quality (philosophy) · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Marketing · Philosophy · Psychology · Social Psychology
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| Obras citantes distintas | 21 |
|---|---|
| Citas por año | 0,72 |
| Intervalo de citas | 1997 - 2023 (27) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 20 |