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After the New Wears off

The Temporal Context of Product Involvement

Datos Bibliográficos

ID2988752
AutoresMarsha L Richins (0000-0001-6122-5025), Peter H Bloch, Peter Bloch (0000-0003-2114-3716)
Año1986
Volumen13
Número2
Páginas280
Fecha de publicación1986-09-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209067
OpenAlexW2051442808
IdiomaEN
Citas recibidas50

While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were stable over time, while those behaviors resulting from situational involvement declined once the situation inducing the involvement changed

Cognitive psychology · Consumer behaviour · Context (archaeology) · Geography · Product (mathematics) · Product category · Situational ethics · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Mathematics · Media Influence and Health · Psychology · Social Psychology

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Obras citantes distintas50
Citas por año1,32
Intervalo de citas1988 - 2026 (39)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 49
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