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Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation

Bibliographic Data

ID2989375
AuthorsDorothy Leonard-Barton, Dorothy Leonard‐Barton (corresponding author)
Year1985
Volume11
Issue4
Pages914
Publication date1985-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209026
OpenAlexW2070600919
LanguageEN
Citations received14
References cited3

Journal Article Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation Get access Dorothy Leonard-Barton Dorothy Leonard-Barton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 4, March 1985, Pages 914–926, https://doi.org/10.1086/209026 Published: 01 March 1985 Article history Received: 01 August 1983 Revision received: 01 August 1984 Published: 01 March 1985

Business · Diffusion · Diffusion of innovations · Economics · Innovation diffusion · Opinion leadership · Physics · Political science · Positive economics · Public relations · Thermodynamics · Complex Systems and Decision Making · Innovation Diffusion and Forecasting · Marketing · Psychology

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Unique citing works14
Citations per year0,35
Citation span1986 - 2025 (40)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11
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