Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation
Bibliographic Data
| ID | 2989375 |
|---|---|
| Authors | Dorothy Leonard-Barton, Dorothy Leonard‐Barton (corresponding author) |
| Year | 1985 |
| Volume | 11 |
| Issue | 4 |
| Pages | 914 |
| Publication date | 1985-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209026 |
| OpenAlex | W2070600919 |
| Language | EN |
| Citations received | 14 |
| References cited | 3 |
Journal Article Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation Get access Dorothy Leonard-Barton Dorothy Leonard-Barton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 4, March 1985, Pages 914–926, https://doi.org/10.1086/209026 Published: 01 March 1985 Article history Received: 01 August 1983 Revision received: 01 August 1984 Published: 01 March 1985
Business · Diffusion · Diffusion of innovations · Economics · Innovation diffusion · Opinion leadership · Physics · Political science · Positive economics · Public relations · Thermodynamics · Complex Systems and Decision Making · Innovation Diffusion and Forecasting · Marketing · Psychology
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| Unique citing works | 14 |
|---|---|
| Citations per year | 0,35 |
| Citation span | 1986 - 2025 (40) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 11 |