The 'saffronisation' of India and contemporary political ideology
Bibliographic Data
| ID | 2997119 |
|---|---|
| Authors | Aditi Bhatia (0000-0002-1039-0810, Department of English The Hong Kong Polytechnic University Hong Kong, corresponding author) |
| Year | 2020 |
| Volume | 39 |
| Issue | 4 |
| Pages | 568-580 |
| Publication date | 2020-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | World Englishes (JOURNAL) |
| Journal identifiers | ISSN: 0883-2919 • E-ISSN: 1467-971X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/weng.12494 |
| OpenAlex | W3022641285 |
| Language | EN |
| Citations received | 11 |
| References cited | 24 |
The victory of India's Bharatiya Janata Party (BJP) in 2014, led by Prime Minister Narendra Modi, has shaped current socio-political discourse through the lens of Hindu fundamentalism. Driven by right-wing Hindu nationals in the party that advocate the hegemony of the Hindu way of life, or Hindutva ('Hindu nationalism'), contemporary political narrative can be seen to recontextualise the country's history through 'saffronisation' of public space, social practice, and education. This paper will explore how under the governance of the ruling party, socio-political sentiment is perceived to be shaped increasingly through Hindutva, by analysing the media framing of political ideology. To conduct the analysis, the paper draws on Bhatia's (2015) theoretical framework of the Discourse of Illusion
Fundamentalism · General election · Hegemony · Hindu nationalism · Hinduism · Hindutva · Ideology · Nationalism · Political economy · Political science · Politics · Social science · Sociology · Gender Studies · Law · Philosophy · Populism, Right-Wing Movements · Religious studies · Social and Cultural Dynamics · South Asian Cinema and Culture
Pedagogical Curricula and Educational Media
Hindutva as a factor of unification and confrontation in Indian society
Against #CoronaJihaad
Shaping hearts and minds? Political common sense and educators’ responses to populist religious discourse and policy in Turkey
Islamism without commotion
Chosen trauma and saffronization of India
In the name of heritage
Abrogating Article 370 and Kashmir’s exceptionalism
Transnational currents of othering and solidarity
The discursive construction of legitimacy in the abrogation of Indian Constitution's Article 370
Saffronisation of Muslimness in India
Politicians and Rhetoric
Headlines from the Heartland
The Dynamics of Persuasion
The social construction of reality
The Logic of Practice
Rise of the Political Right in India
Modi-Masculinity
Mr. Modi Goes to Delhi
Examining Historical Representations
Populism, Hindu Nationalism, and Foreign Policy in India
Enterprise Hindutva and social media in urban India
Practical historians and adversaries
The Discourse of the New World Order
The Ideological Organization of Representational Processes in the Presentation of us and them
Populism, ontological insecurity and Hindutva
How structure shapes content, or why the ‘Hindi turn’ of Star Plus became the ‘Hindu turn’
Agenda-Setting and Priming in Prime Time Television
Fire, the BJP and moral society
Categorization and the moral order
On Membership Categorization
The Discursive Construction of National Identities
In other words
The Brotherhood in Saffron
| Unique citing works | 11 |
|---|---|
| Citations per year | 1,83 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |