Integrated System of Values of Modern People Based on Sociological Research in the Krasnoyarsk Territory

The paper presents the results of sociological research as a part of the project to study the phenomenon of \nculture in the life of modern man. The object of the study are residents of the cities of the Krasnoyarsk \nTerritory; the focus of the paper is social and cultural human activity aimed at creating value \norientations, norms, rules of life, ideas, examples, etc. The form of sociological research is private \n(depth) interviews. Features of the sample: nonrandom, “first person available fit” method, the total \nnumber of respondents was 40. The aim of this study is to identify a set of value orientations, norms, \nattitudes of consumers that determine their meaning of life, actions and main reasons for the formation \nof cultural values in the modern Russian society. \nOn the one hand, the problem of research is a mismatch of people’s demand for culture forming a \nman as a “product” and possibilities of cultural space. On the other hand, one needs to become \na “cultural man”, to define the “right” way of socialization of citizens in the society, to form such \nvalue orientations that would not only enable a person to exist within the modern society, but also \ncause a constant desire for self-realization, self-improvement, self-development, as well as a desire to \ntransform the surrounding space by means of social and cultural activities. \nAccording to the study, specified representations about the content and nature of the values indicate \nthe ambiguous understanding of the value structure of the individual respondents. Definition of lifepurpose \nacts has become a part of worldview of the respondents. At the same time their very existence \nis doubtless, they are perceived as a natural and essential element of life. There are some signs of a \nrational and pragmatic type of culture, in a way contrary to the Russian mentality. Due to the high \nimportance of ethical component for characterizing social and cultural space the authors remark \non the unindifferent attitude of the respondents to the cultural and ethical relations, and the ways to \nstabilize and harmonize them. In the context of a multi-ethnic society there are manifested archetypal \nmental mindsets expressed in the concepts of “belonging” and thinking another man as a “our or \nalien”. The paper describes the ethical relations with the aim of avoiding aggravation of a conflict. The \nrealities of the social and cultural space of the Krasnoyarsk Territory put really important indicators, \na kind of a “moral set” to the fore

Regional science · Social science · Sociological research · Sociology · Cultural, Linguistic, Economic Studies · Sociopolitical Dynamics in Russia