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Who are the "Yuppies"? A Popular View

Bibliographic Data

ID3015591
AuthorsJerry Savells (corresponding author)
Year1986
Volume27
Issue3
Pages234-241
Publication date1986-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueComparative Sociology (JOURNAL)
Journal identifiersISSN: 1569-1322 • E-ISSN: 1569-1330
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1163/156854286x00195
OpenAlexW1978729170
LanguageEN
Citations received1

Yuppies (Young Urban Professionals) are the darlings of the media and the marketeers in the 1980's. From a sociological perspective, they are a minority-but as trendsetters and risk-takers, with more political clout, education, and affluence-they may be considered the aspiring New Elites for this generation. This article suggests a Lifestyle Profile of the YUPPIES identifying their more interesting (and potentially significant) social and behavioral attributes

Media studies · Perspective (graphical · Political science · Politics · Public relations · Social science · Sociological imagination · Sociology · Education, Sociology, Communication Studies · Law · Urban, Neighborhood, and Segregation Studies · Youth Education and Societal Dynamics

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Unique citing works1
Citations per year0,06
Citation span2010 - 2010 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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