Information Acquisition Behavior in Brand Choice Situations
Dados Bibliográficos
| ID | 3017048 |
|---|---|
| Autores | Jacob Jacoby, George J Szybillo, Jacqueline Busato-Schach |
| Ano | 1977 |
| Volume | 3 |
| Fascículo | 4 |
| Páginas | 209 |
| Data de publicação | 1977-03-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208669 |
| OpenAlex | W2093661923 |
| Idioma | EN |
| Citações recebidas | 32 |
| Referências citadas | 5 |
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Advertising · Brand awareness · Brand names · Business · Consumer behaviour · Consumer choice · Consumer information · Decision process · Process (computing) · Process management · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Customer Service Quality and Loyalty · Marketing
Can Brand and Price Really Counter Country-of-origin Effects
The joint effects of brands and warranties in signaling new product quality
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Task Complexity and Contingent Processing in Brand Choice
Preference, Search, and Choice
Consumer Decision Making-Fact or Fiction
Consumer Use and Comprehension of Nutrition Information
Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
Adapting Cutoffs to the Choice Environment
Wert- und Präferenzprobleme in den Sozialwissenschaften
Rationality as Process and as Product of Thought
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Process tracing methods
The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes
Brand Equity as a Signaling Phenomenon
Consumer Perceptions of Price, Quality, and Value
Cep Telefonu Marka Bağımlılığı
Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
Consumer Protection, Education and Information
An Interaction Framework of Consumer Decision Making
The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition
The Cost of Thinking
Effects of Consumer Information and Education on Cognition and Choice
Individual Differences in Search Behavior for a Nondurable
Individual and Group Consumer Information Acquisition in Brand Choice Situations
Consumer Choice Strategies for Comparing Noncomparable Alternatives
Using the Internet for B2B activities
Diagnosing the search cost effect
Cognitive determinants of attribute information usage
Consumer acquisition of commercial and nutrition information in food choice
New directions in behavioral process research
| Obras citantes distintas | 32 |
|---|---|
| Citações por ano | 0,65 |
| Intervalo de citações | 1977 - 2023 (47) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 22 |