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The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations

Bibliographic Data

ID3033689
AuthorsWilliam D Diamond (corresponding author)
Year1988
Volume15
Issue2
Pages280
Publication date1988-09-01
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209165
OpenAlexW2046862311
LanguageEN
Citations received5
References cited2

Journal Article The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations Get access William D. Diamond William D. Diamond Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 280–283, https://doi.org/10.1086/209165 Published: 01 September 1988 Article history Received: 01 June 1986 Revision received: 01 March 1988 Published: 01 September 1988

Advertising · Business · Cognitive psychology · Consumer research · Focus (optics) · Information processing · Process (computing) · Bayesian Modeling and Causal Inference · Computer Science · Decision-Making and Behavioral Economics · Forecasting Techniques and Applications · Marketing · Psychology

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Citations per year0.16
Citation span1994 - 2020 (27)
Highly citedNo

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