Consumer Segmentation via Latent Class Analysis
Bibliographic Data
| ID | 3036283 |
|---|---|
| Authors | Paul E Green, Frank J Carmone, David P Wachspre, David P Wachspress |
| Year | 1976 |
| Volume | 3 |
| Issue | 3 |
| Pages | 170 |
| Publication date | 1976-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208664 |
| OpenAlex | W2009776501 |
| Language | EN |
| Citations received | 5 |
| References cited | 2 |
A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use
Advertising · Business · Class (philosophy) · Consumer research · Latent class model · Library science · Machine learning · Segmentation · Sociology · Artificial Intelligence · Computer Science · Tensor decomposition and applications
| Unique citing works | 5 |
|---|---|
| Citations per year | 0.1 |
| Citation span | 1977 - 2024 (48) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |