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Eduardo'S APPLES The Co-Production of Personalized Food Relationships

Bibliographic Data

ID3075331
AuthorsJón Þór Pétursson (0000-0002-7102-470X, University of Iceland, corresponding author)
Year2013
Volume43
Issue2
Publication date2013-07-01
Open AccessYes
TypeARTICLE
VenueEthnologia Europaea (JOURNAL)
Journal identifiersISSN: 0425-4597 • E-ISSN: 1604-3030
PublisherBerghahn Books (PUBLISHER • GB)
DOI10.16995/ee.1113
OpenAlexW1759967528
LanguageEN
Citations received5

This article tells the modern love story of the organic grower Eduardo and the people who savor his apples. One remarkable paradigm shift when it comes to contemporary food culture is that the product’s social, political and cultural entanglements are no longer hidden from view. This new context has created platforms where producers and consumers come together to co-produce. Here, I broaden the concept of co-production to account for the plurality of actors who contribute to engagements with food. My focus is on the online platform where the meaning of Eduardo’s apples is co-produced through the immaterial labor of storytelling. Such food storytelling is the secret ingredient that is needed to forge affective bonds between local producers, individual consumers and global food companies

Aesthetics · Art · Business · Economics · Food culture · Literature · Narrative · Political science · Politics · Sociology · Storytelling · Culinary Culture and Tourism · History · Law · Psychology

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    Open Access•Pál Géza Balogh•Szociológiai Szemle•2022

  • We are all consumers”

    Jón Þór Pétursson•Food Culture & Society•2021

  • An incredible voyage through Portugal” – the promotion of rural provenance foods by urban specialty shops

    Open Access•Tania Forte, Elisabete Figueiredo et al.•Food Culture & Society•2022

  • Organic intimacy

    Open Access•Jón Þór Pétursson•Agriculture and Human Values•2018

  • Stirring Up Skyr

    Jón Þór Pétursson, Valdimar Tr Hafstein•Journal of American Folklore•2022

Citations per year0.63
Citation span2018 - 2022 (5)
Highly citedNo

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