No logo? Children's consumption of fashion

Bibliographic Data

ID3104086
AuthorsJane Pilcher (0000-0002-1864-1362, University of Leicester, corresponding author)
Year2011
Volume18
Issue1
Pages128-141
Publication date2011-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChildhood (JOURNAL)
Journal identifiersISSN: 0907-5682 • E-ISSN: 1461-7013
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0907568210373668
OpenAlexW1967933501
LanguageEN
Citations received12
References cited29

In this article data are presented on children's appraisal of clothing retailers and brands, and how this interacts with their identity and social contexts. In exploration of some of the meanings and processes surrounding children's consumption of branded or labelled clothing, two case studies of child consumers are profiled: one who actively consumed designer-label clothing, and another for whom it held limited significance. It is argued that children aged 12 and under knowingly and skilfully use their consumer knowledge in the reflexive presentation of their selves, or their own 'me', but that these practices are structured by their place in the social and generational order

Advertising · Aesthetics · Art · Business · Clothing · Political science · Reflexivity · Sociology · Computer Science · Crafts, Textile, and Design · Fashion and Cultural Textiles · Gender, Feminism, and Media · Psychology · Social Psychology

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