Between Consumerism and Protectionism

Attitudes towards children, consumption and the media in Estonia

Bibliographic Data

ID3112413
AuthorsMargit Keller (0000-0002-0066-5323, University of Tartu, corresponding author), Veronika Kalmus (0000-0002-1939-5706, University of Tartu)
Year2009
Volume16
Issue3
Pages355-375
Publication date2009-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChildhood (JOURNAL)
Journal identifiersISSN: 0907-5682 • E-ISSN: 1461-7013
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0907568209335315
OpenAlexW2046211004
LanguageEN
Citations received6
References cited15

This study measures attitudes towards children's vulnerability or empowerment within consumer culture, based on data from a representative population survey ( N = 1475) conducted in Estonia in 2005. The study use indices comprised of assessments of consumption practices and assertions pertaining to the 'endangered vs empowered child' debate in consumer and media studies. The results of the analysis show that consumerism and brand valuation are more strongly predicted by age and income and opinions about children's vulnerability to advertising are mostly influenced by education and gender. Attitudes on the socializing role of the media are poorly explained by sociodemographic variables, although income and education play a more important role

Consumerism · Economic growth · Economics · Empowerment · Political science · Population · Protectionism · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Media Influence and Health · Psychology

Tools

Open DOISci-Hub