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Wearing embarrassment

Television discourse and the ideologies of T-shirt English in Japan

Bibliographic Data

ID3168323
AuthorsGavin Furukawa (0000-0001-7610-5413, Sophia University, corresponding author)
Year2023
Volume2023
Issue284
Pages83-105
Publication date2023-11-27
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of the Sociology of Language (JOURNAL)
Journal identifiersISSN: 0165-2516 • E-ISSN: 1613-3668
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/ijsl-2022-0085
OpenAlexW4389131035
LanguageEN
References cited28

This article examines the ways in which symbolic English is used in fashion and mass media by indexing ideologies and expectations regarding language ability in Japan. One example of this is the popularity of English language T-shirts in Japan. Using English that is often widely criticized for being awkward or meaningless, these T-shirts are now often mocked in various media sources due to the increased flow of images across traditional nation-state boundaries. By examining the use of these English T-shirts in a Japanese variety show featuring a teen idol known for having English language ability this paper will show how the symbolic value of English T-shirts in Japan can be used to construct a hierarchy based on language ability within Japanese society and how television programs that use such items, take advantage of linguistic inability to increase embarrassment and stake for people heightening linguistic anxiety while at the same time discursively constructing the show and its staff in a positive light. This article examines this phenomenon and the ways in which these fashion items are then appropriated and denaturalized for entertainment both within and outside Japan through forms of mass-media such as television programs, books, and websites

Advertising · Embarrassment · Entertainment · Ideology · Linguistics · Mass media · Media studies · Political science · Politics · Popularity · Sociology · Computer Science · Language, Discourse, Communication Strategies · Law · Multilingual Education and Policy · Psychology · Social Psychology · Swearing, Euphemism, Multilingualism

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Citation velocityhistorical
Highly citedNo

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