Can Facebook Ads and Email Messages Increase Fiscal Capacity? Experimental Evidence from Venezuela
Bibliographic Data
| ID | 3207972 |
|---|---|
| Authors | Jorge Gallego (0000-0002-9398-9553, Universidad del Rosario), Federico Ortega (0000-0003-2654-9352, Universidad Católica Andrés Bello) |
| Year | 2022 |
| Volume | 70 |
| Issue | 4 |
| Pages | 1531-1563 |
| Publication date | 2022-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Economic Development and Cultural Change (JOURNAL) |
| Journal identifiers | ISSN: 0013-0079 • E-ISSN: 1539-2988 |
| Publisher | University of Chicago Press (PUBLISHER • US) |
| DOI | 10.1086/714011 |
| OpenAlex | W2907960498 |
| Language | EN |
| Citations received | 1 |
| References cited | 44 |
Tax compliance is an important challenge in weakly institutionalized countries, especially when fiscal capacity is limited. E-government platforms, which have become popular in recent years, provide governments with more and better taxpayer information, allowing new forms of communication with citizens. In particular, social media targeted advertising may be used by tax authorities to increase tax compliance. We performed a randomized field experiment in the capital of Venezuela, Caracas, to determine whether targeted Facebook ads help the local government reduce tax delinquency. Our design allows us to test for complementarities between ads and email reminders, which may boost the capacity of the tax authority to increase compliance. We find that these online strategies are cost-effective methods for increasing tax revenues but that the effects vary across different types of taxpayers, especially concerning the combined email and Facebook treatment
Advertising · Business · Capital (architecture) · Compliance (psychology) · Economics · Government (linguistics) · Public economics · Revenue · Tax revenue · Taxpayer · Finance · Fiscal Policy and Economic Growth · Local Government Finance and Decentralization · Taxation and Compliance Studies
Nudging
The Origins of State Capacity
The behavioralist as tax collector
Public Finance in Models of Economic Growth
Taxpayer response to an increased probability of audit
Income tax evasion
Controlling the False Discovery Rate
Aid and Taxation in Ethiopia
Viral Altruism? Charitable Giving and Social Contagion in Online Networks
Does Email Boost Turnout
Text Messages as Mobilization Tools
Government Spending in a Simple Model of Endogeneous Growth
Constitutions and Commitment
An Experimental Field Study of the Gotv and Persuasion Effects of Partisan Direct Mail and Phone Calls
Meeting the Challenge of Latino Voter Mobilization
Mobilizing Pasadena Democrats
What Makes Us Click? Demonstrating Incentives for Angry Discourse with Digital-Age Field Experiments
Do Phone Calls Increase Voter Turnout
Spanish-Language Radio Advertisements and Latino Voter Turnout in the 2006 Congressional Elections
Mobilizing Millennial Voters with Targeted Internet Advertisements
Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments
Don't Forget to Vote
Field Experiments and the Study of Voter Turnout
Partisan mail and voter turnout
Why Do Developing Countries Tax So Little
The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |