The Influence of the Environment on Cross-Border E-Commerce Adoption Levels Among SMEs in China

The Mediating Role of Organizational Context

Datos Bibliográficos

ID3216490
AutoresAnaf Abdulkarem (0000-0003-1852-3101, Nankai University, autor de correspondencia), Wenhua Hou (0000-0003-3840-0475, Nankai University)
Año2022
Volumen12
Número2
Fecha de publicación2022-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSAGE Open (JOURNAL)
Identificadores de la revistaISSN: 2158-2440 • E-ISSN: 2158-2440
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440221103855
OpenAlexW4283210971
IdiomaEN
Citas recibidas2
Referencias citadas62

Utilizing the Technology, Environment, and Organization (TOE) framework, the purpose of this study was to look into the influence of the environment on the adoption of the four levels of cross-border e-commerce (CBEC) on SMEs in China. The data was acquired using an online survey form, with a sample size of N = 208. Data were analyzed via Structural Equation Modeling (SEM) by using Smart PLS 3 software. The results indicate that except level 1, the environmental context has a positive impact on all levels of CBEC adoption and organizational context. It was further found that organizational context positively influences all four levels of CBEC adoption. Furthermore, the mediating role of organizational context was also tested between environmental context and the four levels of CBEC adoption. These data supported our hypotheses for level 2 and 3 whereas, for level 1 and 4, we did not find any support. Several theoretical and practical implications are discussed in the concluding part of this paper

Business · China · Geography · Knowledge management · Political science · Statistics · Structural equation modeling · Survey data collection · Computer Science · Digital Marketing and Social Media · E-commerce and Technology Innovations · Mathematics · Sharing Economy and Platforms · Marketing