Global Drums and Local Masquerades
Fifty Years of Television Broadcasting in Nigeria: 1959-2009
Bibliographic Data
| ID | 3221113 |
|---|---|
| Authors | Liwhu Betiang (0000-0001-7912-6906, University of Calabar, corresponding author) |
| Year | 2013 |
| Volume | 3 |
| Issue | 4 |
| Publication date | 2013-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244013515685 |
| OpenAlex | W2139090654 |
| Language | CA |
| Citations received | 2 |
| References cited | 5 |
TV broadcasting has been in Nigeria for more than 50 years (1959-2009). Its development has brought about a series of local responses to global socioeconomic and political environments and "soft" stimuli. This conclusion is based on a critical, interpretive reading of the history, form, and content of television in Nigeria from Obafemi Awolowo's Western Nigeria Television in Ibadan through the federal government's reactive establishment of the national network: the Nigeria Television Authority, and later, states and private television stations. The ultimate deregulation of television broadcasting in 1992, perceived as Babangida's "politically-correct" reaction to the pressures from the Bretton Woods institutions, opened up national media markets for global penetration, and fast-tracked media globalization and its effects in Nigeria. While television stations in Nigeria have multiplied in numerical terms, programming/content/form have followed the global market/technological determinism turning Nigerian TV into localized versions of commercialized western master-scripts with very little local ideological direction
Advertising · Business · Deregulation · Economics · Globalization · Ideology · Market economy · Media studies · Political science · Politics · Public broadcasting · Sociology · Gender, Feminism, and Media · Law · Media Influence and Politics · Media Studies and Communication
| Citations per year | 0.67 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |