Broadcasting Populist Leadership

Hugo Chávez and Aló Presidente

Bibliographic Data

ID3230754
AuthorsEduardo Frajman (0000-0002-1448-4179, corresponding author)
Year2014
Volume46
Issue3
Pages501-526
Publication date2014-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Latin American Studies (JOURNAL)
Journal identifiersISSN: 0022-216X • E-ISSN: 1469-767X
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0022216x14000716
OpenAlexW2324206277
LanguageEN
Citations received15
References cited30

The transcripts of the television programme Aló Presidente, the centrepiece of President Hugo Chávez's media strategy, provide insight into the different ways in which his movement promoted the image of its leader and sought to solidify his emotionally charged connection with the Venezuelan masses. The study outlines the dynamics behind the changing format and content of Aló Presidente and places it within the context of earlier research on populist media use in Latin America. Although similar to its predecessors, the programme was a unique creation of Chavismo, designed to balance Chávez's knack for improvisation with a structure designed to curb his excesses and keep him on message. This led to occasional tension between Chávez and the media professionals charged with the programme's production. The article provides a corrective to inaccurate treatments in the media and scholarly literature, and offers new information on Aló Presidente to facilitate future comparative studies

Art · Broadcasting (networking) · Context (archaeology) · Humanities · Improvisation · Media studies · Political science · Sociology · Visual arts · Computer Science · Cultural and political discourse analysis · History · Politics and Society in Latin America · Populism, Right-Wing Movements

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