Processing visual rhetoric in advertisements
Interpretations determined by verbal anchoring and visual structure
Bibliographic Data
| ID | 3230831 |
|---|---|
| Authors | L Lagerwerf (0000-0002-6921-8767, Vrije Universiteit Amsterdam, corresponding author), Charlotte M J Van Hooijdonk (0000-0001-5931-8417), Ayalies Korenberg (Vrije Universiteit Amsterdam) |
| Year | 2012 |
| Volume | 44 |
| Issue | 13 |
| Pages | 1836-1852 |
| Publication date | 2012-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2012.08.009 |
| OpenAlex | W2157181739 |
| Language | EN |
| Citations received | 10 |
| References cited | 27 |
Anchoring · Cognitive psychology · Comprehension · Connection (principal bundle · Eye movement · Eye tracking · Fixation (population genetics · Image (mathematics · Linguistics · Meaning (existential · Relation (database · Rhetoric · Similarity (geometry · Aesthetic Perception and Analysis · Communication · Computer Science · Language, Metaphor, and Cognition · Mathematics · Multisensory perception and integration · Psychology · Social Psychology · Artificial Intelligence
The effects of verbal anchoring position on the processing of pictorial metaphors
Conceptual similarity and visual metaphor
Visual Juxtapositions as Exemplars in Messages Promoting Healthy Dietary Behavior
Α path to our heart
Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
The Rhetorical Construction of Corporate Logos
El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte
Rousing reviews and instigative images
Improving Visual Behavior Research in Communication Science
Sparking conversations on Facebook brand pages
Pictorial Metaphor in Advertising
A Theory of Semiotics
Mental Representations
Finding Metaphor in Grammar and Usage
Eye fixations and cognitive processes
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Beyond Visual Metaphor
Attention Capture and Transfer in Advertising
Novelty, complexity, and hedonic value
Indirect Persuasion in Advertising
Perceptual and Conceptual Visual Rhetoric
The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries
Visual Rhetoric in Advertising
Images in Advertising
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information
Figures of Rhetoric in Advertising Language
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
| Citations per year | 0.83 |
|---|---|
| Citation span | 2014 - 2026 (13) |
| Highly cited | No |