The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia
Bibliographic Data
| ID | 3314714 |
|---|---|
| Authors | Andriani Kusumawati (0000-0002-0684-8550, University of Brawijaya, corresponding author), Sari Listyorini (University of Brawijaya), Suharyono, Suharyono Suharyono (University of Brawijaya), Edy Yulianto (0000-0003-3033-5525, University of Brawijaya) |
| Year | 2020 |
| Volume | 10 |
| Issue | 2 |
| Publication date | 2020-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244020927035 |
| OpenAlex | W3028610735 |
| Language | EN |
| Citations received | 5 |
| References cited | 75 |
Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products
Advertising · Business · Dilemma · Indonesian · Islam · Religiosity · Religious values · Sharia · Sociology · Consumer Behavior and Marketing Influence · Halal products and consumer behavior · Psychology · SMEs Development and Digital Marketing · Social Psychology · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |