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Twitter Campaigns Around the Fifth IPCC Report

Campaign Spreading, Shared Hashtags, and Separate Communities

Bibliographic Data

ID3318353
AuthorsKim Holmberg (0000-0002-4185-9298, University of Turku, corresponding author), Iina Hellsten (0000-0002-7194-360X)
Year2016
Volume6
Issue3
Pages6/3/2158244016659117
Publication date2016-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244016659117
OpenAlexW2516600634
LanguageEN
Citations received5
References cited22

In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign developed over time and what kind of sub-flows of tweets or spinoff conversations emerged. The campaign hashtag that we observed later appeared in connection to sharing of an article that was not directly connected to the original campaign. Although both the original campaign and this sub-flow of it were connected to the broader context of climate change, the sub-flow formed a separate community of tweeters that did not overlap with tweeters participating in the original campaign. Twitter campaigns have flexible boundaries both around the shared issues and around the communities of tweeters. Our results show that using information spreading approach does not account for the evolution of campaign spreading on Twitter, as other factors, such as celebrity endorsement, may heavily influence the spread of information and content on Twitter. Thus, our results suggest that although different tweeters participated in the two separate campaigns using shared hashtags, hashtags per se do not always indicate shared communities of tweeters nor can they always be considered as indicators of completely shared issues online

Advertising · Business · Geography · Information flow · Political science · Public relations · Social media · Climate Change Communication and Perception · Digital Marketing and Social Media · Social Media and Politics

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Unique citing works5
Citations per year0,63
Citation span2018 - 2024 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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