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Changing National Images

International Public Relations and Media Agenda Setting

Bibliographic Data

ID3339987
AuthorsJarol B Manheim (Virginia Tech), Robert B Albritton (Northern Illinois University)
Year1983
Volume78
Issue3
Pages641-657
Publication date1983-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Political Science Review (JOURNAL)
Journal identifiersISSN: 0003-0554 • E-ISSN: 1537-5943
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.2307/1961834
OpenAlexW2049068796
LanguageEN
Citations received103
References cited36

Research within the agenda-setting framework has generally ignored the potential influence of purposive efforts by external actors (those outside the political system) to manipulate media coverage related to their interests. The present study uses interrupted time-series analysis to examine one such set of manipulative efforts, those undertaken by professional public relations consultants to influence the images of foreign nations as portrayed in the United States press. Data representNew York Timescoverage of six nations that signed public relations contracts with American firms during the period from 1974 to 1978, and one nation that expressly rejected such a contract. The analysis identifies consistent patterns of improvement along two primary dimensions of national image, visibility and valence, which are associated in time with the public relations contracts

Geography · International relations · Political science · Politics · Public relations · Visibility · Law · Media Studies and Communication · Public Administration · Public Relations and Crisis Communication · Social Media and Politics

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Unique citing works103
Citations per year1,84
Citation span1970 - 2026 (57)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 101

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