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Enhancing the Validity and Cross-Cultural Comparability of Measurement in Survey Research

Bibliographic Data

ID3359631
AuthorsGary King (0000-0002-5327-7631, Harvard University Press), Christopher J L Murray (0000-0002-4930-9450), Christopher Murray (0000-0003-0569-8658, World Health Organization - Pakistan), Joshua A Salomon (0000-0003-3929-5515, Harvard University Press), Ajay Tandon (0000-0003-0578-7490, World Health Organization - Pakistan)
Year2004
Volume98
Issue1
Pages191-207
Publication date2004-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Political Science Review (JOURNAL)
Journal identifiersISSN: 0003-0554 • E-ISSN: 1537-5943
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s000305540400108x
OpenAlexW3123667390
LanguageEN
Citations received379
References cited38

We address two long-standing survey research problems: measuring complicated concepts, such as political freedom and efficacy, that researchers define best with reference to examples; and what to do when respondents interpret identical questions in different ways. Scholars have long addressed these problems with approaches to reduce incomparability, such as writing more concrete questions-with uneven success. Our alternative is to measure directly response category incomparability and to correct for it. We measure incomparability via respondents' assessments, on the same scale as the self-assessments to be corrected, of hypothetical individuals described in short vignettes. Because the actual (but not necessarily reported) levels of the vignettes are invariant over respondents, variability in vignette answers reveals incomparability. Our corrections require either simple recodes or a statistical model designed to save survey administration costs. With analysis, simulations, and cross-national surveys, we show how response incomparability can drastically mislead survey researchers and how our approach can alleviate this problem

Comparability · Data mining · Data science · Econometrics · Geography · Measure (data warehouse · Scale (ratio · Statistics · Survey data collection · Survey research · Vignette · Applied Psychology · Computer Science · Electoral Systems and Political Participation · Mathematics · Psychology · Social Capital and Networks · Social Power and Status Dynamics · Social Psychology

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Unique citing works379
Citations per year17,23
Citation span2004 - 2026 (23)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 375

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