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Prospecting for Participants

Rational Expectations and the Recruitment of Political Activists

Bibliographic Data

ID3393395
AuthorsHenry E Brady (0000-0002-5375-6931, University of California, Berkeley), Kay Lehman Schlozman (0000-0002-0981-9405, Boston College), Sidney Verba (Harvard University Press)
Year1999
Volume93
Issue1
Pages153-168
Publication date1999-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Political Science Review (JOURNAL)
Journal identifiersISSN: 0003-0554 • E-ISSN: 1537-5943
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.2307/2585767
OpenAlexW2082613272
LanguageEN
Citations received200
References cited24

A survey of the American public is used to model citizen political recruitment as a two-stage process. First, those who recruit others to become active in politics seek likely activists through "rational prospecting." Second, they seek acquiescence to their requests. We model each part of the process, delineating the characteristics of individuals that make them attractive prospects and that make them likely to say "yes." Recruiters who have information about, and leverage over, their targets are more likely to be successful. In seeking out people who would be likely not only to participate but also to participate effectively, rational prospectors select people with characteristics that are already overrepresented among participants. The net result of the recruitment process for political activity in general-and for financial contributions, in particular-is to exacerbate participatory stratification

Acquiescence · Citizen journalism · Leverage (statistics · Political process · Political science · Politics · Process (computing · Public relations · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Social Media and Politics

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Unique citing works200
Citations per year7,41
Citation span1999 - 2026 (28)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 198

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