Social Network Analysis on Tourists' Perceived Image of Tropical Forest Park
Implications for Niche Tourism
Bibliographic Data
| ID | 3409963 |
|---|---|
| Authors | Xueli Li (0000-0003-0702-6388, Hainan University), Songtao Geng (Hainan University), Suyu Liu (0000-0003-4966-8047, Zhongnan University of Economics and Law, corresponding author) |
| Year | 2022 |
| Volume | 12 |
| Issue | 1 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440211067243 |
| OpenAlex | W4206169235 |
| Language | EN |
| Citations received | 2 |
| References cited | 29 |
Tourists' perceived image is the core of destination marketing. As an important niche tourist destination, the analysis of tourists' perceived image of tropical forest parks has great value. This study takes the Yalong Bay Tropical Paradise Forest Park as a case site and collects a total of 1,44,022 words from online travel reviews on Ctrip.com via the Python web crawler technology. Firstly, through high-frequency word analysis, we identified 77 core elements and a total of five image themes, which are attraction image, emotional image, service facility image, crowd image, and activity image. Secondly, building on Net Draw analysis, a network structure diagram of the tourist' perceived image of the Yalong Bay Tropical Paradise Forest Park is constructed. Finally, the overall network and individual network of tourists' perceived image are analyzed. The results indicate that low overall network density is in possession of core and periphery. Guojianglong Cable Bridge, battery car, and glass path enjoy both high degree centrality and betweenness centrality. They also show significant advantages of structural holes. Therefore, they are on the top of the network. The academic and practical value of tourism image projection and development in tropical forest park is discussed
Advertising · Betweenness centrality · Business · Centrality · Destination Image · Geography · Network analysis · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Engineering · Mathematics · Marketing
Destination Personality
Concluding Remarks
Nature and mental health
The Capabilities of Market-Driven Organizations
The Measurement of Destination Image
Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry
The role of destination image in tourism
Nature-based tourism in private forests
Online destination image
Unlocking the niche potential of senior tourism through micro-firm owner-manager adaptive capability development
Leisure in society
Evaluating the relaxation effects of emerging forest-therapy tourism
Tourism consumption of biodiversity
Mental health rescue effects of women's outdoor tourism
Georg Simmel on Individuality and Social Forms
Social Network Analysis
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |