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The Gospel of Efficiency

Billy Sunday's Revival Bureaucracy and Evangelicalism in the Progressive Era

Bibliographic Data

ID3427232
AuthorsJennifer Wiard (corresponding author)
Year2016
Volume85
Issue3
Pages587-616
Publication date2016-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChurch History (JOURNAL)
Journal identifiersISSN: 0009-6407 • E-ISSN: 1755-2613
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0009640716000482
OpenAlexW2514191771
LanguageEN
Citations received1
References cited5

This essay investigates the roles of Billy Sunday's staff during his urban revivals in the 1910s, especially the committees and departments they administered. Understanding this revival organization is central to understanding Sunday's success. A corporate organization not only allowed Sunday's team to reach urban populations, it also put evangelicalism culturally in step with the times. This committee structure made outpourings of the Holy Spirit predictable and even guaranteed, and it helped Sunday create a revivalism for an age of mass production, one that was palatable to a cross-class and nationwide audience and reproducible in cities across the country. Most scholars of American religion are familiar with the outline of Sunday's career, but the labors of his staff and their contributions remain virtually unexplored. Further, there is a looming historiographical problem with how scholars treat Sunday. His most important years as a revivalist were in the 1910s, before the fundamentalist movement began, but his name is virtually synonymous with fundamentalism. This article challenges scholars to interpret Progressive Era evangelicals not in terms of what they became in the 1920s, but in terms of how they shaped and were shaped by an era of urbanization and consumer capitalism

Bureaucracy · Capitalism · Fundamentalism · Gospel · Historiography · Media studies · Political science · Progressive era · Sociology · American Constitutional Law and Politics · American History and Culture · History · Law · Mormonism, Religion, and History · Philosophy · Religious studies

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Unique citing works1
Citations per year0.13
Citation span2018 - 2018 (1)
Citation velocityhistorical
Highly citedNo

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