Secret Ingredients
The Politics of Coca in US-Peruvian Relations, 1915-65
Bibliographic Data
| ID | 3476356 |
|---|---|
| Authors | Paul Gootenberg (Stony Brook University, corresponding author) |
| Year | 2004 |
| Volume | 36 |
| Issue | 2 |
| Pages | 233-265 |
| Publication date | 2004-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Latin American Studies (JOURNAL) |
| Journal identifiers | ISSN: 0022-216X • E-ISSN: 1469-767X |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0022216x04007424 |
| OpenAlex | W2078915626 |
| Language | EN |
| Citations received | 9 |
This article explores the hidden politics around so-called 'Merchandise No. 5', a secret formula extract of Peruvian coca-leaf used in the American beverage Coca-Cola since the early twentieth century. It analyses the peculiar early political economy of US cocaine control which by the 1920s lent the Coca-Cola Company (and its associate, Maywood Chemical Co. of New Jersey) special roles in drug diplomacy with Peru. It then follows the paradoxical transnational politics of this coca flow during the era of emerging world restrictions on cocaine and coca (1915-65). Coca-Cola was deeply engaged in drug politics with Peru
Advertising · Alliance · Archaeology · Business · Coca · Coca cola · Diplomacy · Drug control · Political science · Politics · Traditional medicine · Colonialism, slavery, and trade · Crime, Illicit Activities, and Governance · History · Law · Medicine · Psychedelics and Drug Studies
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,45 |
| Citation span | 2006 - 2026 (21) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |