Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
Bibliographic Data
| ID | 3517239 |
|---|---|
| Authors | Zhi Yang (0000-0002-2341-5394, Hunan University), Quang Van Ngo (0000-0002-3882-4019, Hunan University), Yaguang Chen (Dalian Jiaotong University, corresponding author), Chung Xuan-Thi Nguyen (Hunan University), Hoa Thi Hoang (0000-0002-1626-927X, Hunan University) |
| Year | 2019 |
| Volume | 9 |
| Issue | 2 |
| Publication date | 2019-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244019848844 |
| OpenAlex | W2946214196 |
| Language | EN |
| Citations received | 6 |
| References cited | 69 |
Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers' ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers' perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants
Advertising · Business · Habit · Perception · Ethics in Business and Education · Job Satisfaction and Organizational Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology · Marketing
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| Unique citing works | 6 |
|---|---|
| Citations per year | 1,2 |
| Citation span | 2021 - 2024 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |