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Losing and Finding Braj

Commodification and Entrepreneurship in the Sacred Land of Krishna

Bibliographic Data

ID3527570
AuthorsLeena Taneja (0000-0001-7116-1643, Zayed University, corresponding author)
Year2023
Volume14
Issue5
Pages643
Publication date2023-05-10
Open AccessYes
TypeARTICLE
VenueReligions (JOURNAL)
Journal identifiersISSN: 2077-1444 • E-ISSN: 2077-1444
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/rel14050643
OpenAlexW4376138461
LanguageEN
References cited5

Braj is a sacred place revered by Bengali Vaishnavas, followers of the bhakti sect of Vaishnavism, one of four branches of Hindu devotion. Followers of the sect worship the God Krishna, who it is believed manifested in Braj and carried out many divine feats and activities that are imprinted onto the land. Braj today is dotted with thousands of holy shrines, temples and natural places connected to Krishna. Devotees connect to Krishna through the landscape of Braj; it is where the transcendental and the physical realms meet. Braj has been transformed in a multitude of ways with the influx of money from Western sources, commercial enterprises and developers that wish to modernize and commercialize it for the new religious consumer. New infrastructure, condo developments and other changes illustrate both the challenge and the promise of modernity. This paper examines how these transformations are impacting the region of Braj

Aesthetics · Archaeology · Bengali · Commodification · Economics · Economy · Entrepreneurship · Environmental ethics · Epistemology · Geography · Hinduism · Modernity · Multitude · Political science · Sect · Sociology · Theology · Transcendental number · Worship · Indian History and Philosophy · Law · Nostalgia and Consumer Behavior · Philosophy · Religious studies · South Asian Cinema and Culture

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Highly citedNo

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