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Religious Institutions' Use of Social Media Platforms During Covid-19 in Kenya

Bibliographic Data

ID3532233
AuthorsRaphael K Birya (0000-0002-6197-9772), Mohammed Mwamzandi
Year2025
Volume11
Issue3
Publication date2025-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/20563051251372530
LanguageEN
References cited53

This study investigates the communication dynamics within Kenyan religious institutions during the COVID-19 pandemic. It explores the role of diverse social media platforms, such as YouTube and Facebook, in offering emotional and spiritual support in Christian and Islamic institutions. Using a survey and resilience lens, the study analyzes social media usage, utility variations, and the influence of religious institutions on information sharing during lockdowns and pandemic easing. Descriptive statistics and analysis of variance (ANOVA) highlight the significant role of these platforms in crisis communication. This research addresses a gap in the limited literature on the role of social media in crisis communication within religious contexts during the COVID-19 era

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