Le marché publicitaire français et les grands médias (1918-1970)
Bibliographic Data
| ID | 3553040 |
|---|---|
| Authors | Marc Martins, Marc Martín (corresponding author) |
| Year | 1988 |
| Volume | 20 |
| Issue | 1 |
| Pages | 75-90 |
| Publication date | 1988-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Vingtième Siècle Revue d histoire (JOURNAL) |
| Journal identifiers | ISSN: 0294-1759 • E-ISSN: 1950-6678 |
| Publisher | PERSEE Program (PUBLISHER) |
| DOI | 10.3406/xxs.1988.2796 |
| OpenAlex | W4245258822 |
| Language | FR |
The French advertising market and the major media 1918-1970, Marc Martin. In the 1930s, the French advertising market found its outlets mostly in the written press, though posters and the fledgling radio played a non-negligible part. After the war, professionalism grew. In the 1960s, France truly entered the advertising era with news magazines and television. All of this had an effect on the uniformization of the written press
Advertising · Art · Business · Humanities · Media studies · Political science · Sociology · French Historical and Cultural Studies · History
| Citation velocity | historical |
|---|---|
| Highly cited | No |