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Vegan YouTubers Performing Ethical Beliefs

Bibliographic Data

ID3554156
AuthorsKim Harding (Goldsmiths University of London, corresponding author), A Day (0000-0002-1537-1985, Goldsmiths University of London, corresponding author)
Year2020
Volume12
Issue1
Pages7
Publication date2020-12-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueReligions (JOURNAL)
Journal identifiersISSN: 2077-1444 • E-ISSN: 2077-1444
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/rel12010007
OpenAlexW3114009098
LanguageEN
Citations received1
References cited33

In Great Britain, "religion or belief" is one of nine "protected characteristics" under the Equality Act 2010, which protects citizens from discrimination in the workplace and in wider society. This paper begins with a discussion about a 2020 ruling, "Jordi Casamitjana vs. LACS", which concluded that ethical vegans are entitled to similar legal protections in British workplaces as those who hold philosophical religious beliefs. While not all vegans hold a philosophical belief to the same extent as Casamitjana, the ruling is significant and will be of interest to scholars investigating non-religious ethical beliefs. To explore this, we have analysed a sample of YouTube videos on the theme of "my vegan story", showing how vloggers circulate narratives about ethical veganism and the process of their conversion to vegan beliefs and practices. The story format can be understood as what Abby Day has described as a performative "belief narrative", offering a greater opportunity to understand research participants' beliefs and related identities than, for example, findings from a closed-question survey. We suggest that through performative acts, YouTubers create "ethical beliefs" through the social, mediatised, transformative, performative and relational practice of their digital content. In doing so, we incorporate a digital perspective to enrich academic discussions of non-religious beliefs

Aesthetics · Art · Environmental ethics · Literature · Narrative · Pedagogy · Performative utterance · Sociology · Transformative learning · Visual arts · Geographies of human-animal interactions · Halal products and consumer behavior · Media, Religion, Digital Communication · Philosophy · Psychology · Social Psychology

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Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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