Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept
The Development of a Conceptual Framework
Bibliographic Data
| ID | 3562840 |
|---|---|
| Authors | Shaohua Yang (0000-0002-5339-466X, Universiti Sains Malaysia, corresponding author), Salmi Mohd Isa (0000-0002-8793-7626, Universiti Sains Malaysia), Ramayah Thurasamy (0000-0002-7580-7058), T Ramayah (0000-0003-3361-0465, Universiti Sains Malaysia) |
| Year | 2021 |
| Volume | 11 |
| Issue | 1 |
| Publication date | 2021-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440211001860 |
| OpenAlex | W3137021410 |
| Language | EN |
| Citations received | 4 |
| References cited | 86 |
The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede's uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists' revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as a moderator between self-congruity and revisit intention. Based on the theoretical framework proposed in this article, the estimated results affirmed the applicability of the theory of self-congruity for tourism research. Moreover, by extending the theoretical model through the incorporation of a variable of uncertainty avoidance in the context of tourism, this article offers a significant contribution to the tourism literature. It is important to understand how the theory of self-congruity applies across a broad cultural spectrum. This article also offers several implications for destination marketing organizations from a practical perspective
Cognitive psychology · Collectivism · Conceptual framework · Conceptual model · Economics · Hofstede's cultural dimensions theory · Individualism · Moderation · Political science · Sociology · Tourism · Uncertainty avoidance · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Artificial Intelligence
Destination Personality
Hofstede's dimensions of culture in international marketing studies
Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions
Dimensions of Brand Personality
Travel Anxiety and Intentions to Travel Internationally
The role of national culture in international marketing research
Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism
Self-congruity theory in tourism research
Tourism Destination Loyalty
Destination Image, Self-Congruity, and Travel Behavior
The Role of Smartphones in Mediating the Touristic Experience
The impact of the perception of risk on international travellers
Self-Concept in Consumer Behavior
The Effects of Physical and Cultural Distance on Tourist Satisfaction
The influence of cultural distance on China inbound tourism flows
The impact of psychological distance on Chinese customers when selecting an international healthcare service country
Development and validation of a destination personality scale for mainland Chinese travelers
Brand personality and culture
A closer look at destination
Brand personality of tourist destinations
Destination image and tourist loyalty
Tourists’ intention to visit a country
The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations
Self-image congruity
Risk, uncertainty and the theory of planned behavior
Culture's consequences
Self-congruity and destination choice
Self-image/destination image congruity
Assessment and Role of Destination-Self-Congruity
The relationship between cultural intelligence and performance with the mediating effect of culture shock
Social conflict in communities impacted by tourism
Personality and Culture Revisited
Consumption symbols as carriers of culture
A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists' Emotional Experience on Behavioral Intention
| Unique citing works | 4 |
|---|---|
| Citations per year | 1 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |