Interdiscursivity, social media and marketized university discourse
A genre analysis of universities' recruitment posts on WeChat
Bibliographic Data
| ID | 3579775 |
|---|---|
| Authors | Feng William Dezheng (0000-0002-4988-1326, Hong Kong Polytechnic University, corresponding author), Dezheng Feng |
| Year | 2019 |
| Volume | 143 |
| Pages | 121-134 |
| Publication date | 2019-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2019.02.007 |
| OpenAlex | W2922051062 |
| Language | EN |
| Citations received | 28 |
| References cited | 32 |
Affordance · China · Communicative competence · Discourse analysis · Dynamism · Genre analysis · Linguistics · Marketization · Pedagogy · Political science · Reciprocal · Social media · Sociology · Solidarity · Digital Communication and Language · Discourse Analysis in Language Studies · Psychology · Second Language Learning and Teaching
Marketization of Japan-Based Higher Education Advertisements
Intertextualidad y multimodalidad en páginas de Facebook durante el estallido social chileno
A stylometric approach to the interdiscursivity of professional practice
Mobile social media as a vehicle of health communication
Note de recherche
Branding devices in place
Managing higher education and neoliberal marketing discourses on Why Choose webpages for international students on Australian and British university websites
The discursive construction of organizational legitimacy in higher education
Taking Swalesian legacy forward
Towards LLM-assisted move annotation
Academic capitalization and public relations communication in higher education
Institutional self-promotion
Higher Education Institutions on Facebook, Instagram, and Twitter
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin
Off the beaten track
Using interactional metadiscourse for rapport management
Addressing international students on Australian and Chinese university webpages
Academic publishing knowledge for sale
Visual branding of higher education institutions in web-mediated communication
Branding of top Pakistani universities
From researchers to academic entrepreneurs
The effectiveness of using online tools to help international students transition into university life
History, modernity, and city branding in China
Tuning up the promotional volume
Cultural Interdiscursivity in Managing Corporate Discourse
Análisis del discurso educacional en páginas webs de universidades chilenas
To orient and to engage
Neoliberalization of higher education in China
A Networked Self
Interdiscursivity in professional communication
Intertextuality in critical discourse analysis
The Affordances of Social Media Platforms
The Sage Handbook of Social Media
Genre identification and communicative purpose
Analysing genre
Cultural Values Reflected in Chinese and U.S. Television Commercials
Social Media Use in Organizations
Genre crash
Recontextualizing European higher education policies
Critical genre analysis
Toward a global knowledge enterprise’
Higher education governance and policy in China
Critical Discourse Analysis and the Marketization of Public Discourse
Discourse and marketization of higher education in China
Discourse Semantics and Ideology
Introduction
Worlds of Written Discourse
Exposing ideology within university policies
Mediatizing educational policy
Genre(less) and purpose(less)
The impact of marketization on higher education genres - the international student prospectus as a case in point
An approach to corpus-based discourse analysis
Privatization Or Marketization
Political discourse on higher education in Denmark
Giving offense and making amends
Discourse of international commercial arbitration
Interdiscursivity, hypertextuality, multimodality
| Unique citing works | 28 |
|---|---|
| Citations per year | 4,67 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 28 |