Metaphor and metonymy in advertising
Building viewpoint in multimodal multi-space blends
Bibliographic Data
| ID | 3597603 |
|---|---|
| Authors | Eve Sweetser (University of California, Berkeley, corresponding author) |
| Year | 2017 |
| Volume | 122 |
| Pages | 65-76 |
| Publication date | 2017-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2017.10.012 |
| OpenAlex | W2765461907 |
| Language | EN |
| Citations received | 15 |
| References cited | 13 |
Cognitive science · Linguistics · Meaning (existential · Metaphor · Metaphor and metonymy · Metonymy · Network structure · Sociology · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Philosophy · Psychology · Theoretical Computer Science
Analyse des signes linguistiques et iconiques des annonces publicitaires
Mystical Implicature of Javanese Mantras
The functions of metonymy as a genre-forming mean
Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
Storytelling in Fashion Video Adverts
It’s Time to Do News Again
Actiones secundum fidei1
Metaphor and metonymy in Chinese and American political cartoons (2018–2019) about the Sino-US trade conflict
Imaginative immersion in the Cistercian Cloister
Multimodal metaphors in animated depression educational videos on Chinese social media
Similarity, Metaphor and Creativity
A study on multimodal metaphor of emotions in emojis
Deconstructing a kaleidoscope of semiotic modes and audience perception of multimodality in advertising discourse
How different rhetorical figures in Chinese advertising copy affect mental imagery, emotional responses, and memory
Conceptual mappings in political cartoons
Pictorial Metaphor in Advertising
Metaphors We Live By
Semantic Leaps
Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework
Handbuch Sprache im multimodalen Kontext
Women, Fire, and Dangerous Things
The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries
Visual Rhetoric in Advertising
Figures of Rhetoric in Advertising Language
Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
| Citations per year | 1.67 |
|---|---|
| Citation span | 2017 - 2026 (10) |
| Highly cited | No |