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Krishna's Curse in the Age of Global Tourism

Hindu pilgrimage priests and their trade

Bibliographic Data

ID3607611
AuthorsKnut Aukland (0000-0002-6234-9801, University of Bergen, corresponding author)
Year2016
Volume50
Issue6
Pages1932-1965
Publication date2016-11-01
Open AccessYes
TypeARTICLE
VenueModern Asian Studies (JOURNAL)
Journal identifiersISSN: 0026-749X • E-ISSN: 1469-8099
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0026749x1600007x
OpenAlexW2345627692
LanguageEN
Citations received4
References cited33

This article explores the strategies ofpandas (Hindu pilgrimage priests) in Vrindavan, relating changes in their trade (pandagiri) to tourism. These changes are the result of thepandas' creative adjustments to shifting travel patterns that affect their market niche. Utilizing audio-recordings of thepandas' guided tours, the article first portrays howpandas acquire ritual income from pilgrims by 'inspiring' donations of which they get a percentage. While commercial interests and economic conditions have always been crucial in shaping and perpetuating pilgrimage institutions and practices, global tourism has become an increasingly significant factor.Pandas all over India modify their services while the traditional exchange model (jajmanisystem) wanes. Changing travel patterns have made the guided tour a crucial component in the operation of Hindu pilgrimage. Vrindavanpandas have therefore turned into guides conducting religious sightseeing tours (darshan yatra). These tours are core to the new strategy for acquiring ritual income. To secure clients,pandas build connections with travel agencies and drivers and, in some cases, establish their own travel agencies that combine priestly and tourism services. Thepandas' own understandings of their methods and contemporary travel trends further reflect the dynamic interplay between pilgrimage and tourism in India

Ancient history · Archaeology · Business · Curse · Economics · Economy · Geography · Hinduism · Pilgrimage · Sociology · Tourism · Anthropology · Diverse Aspects of Tourism Research · History · Marketing · Religious studies · Religious Tourism and Spaces · Tourism, Volunteerism, and Development · Religious Studies

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Citations per year0.5
Citation span2018 - 2024 (7)
Highly citedNo

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