Removing the Disguise
The Matched Guise Technique, Incongruity, and Listener Awareness
Bibliographic Data
| ID | 3608739 |
|---|---|
| Authors | Kyler Laycock (0000-0002-3731-0841, Department of Linguistics The Ohio State University Columbus Ohio USA), Kevin B Mcgowan (0000-0002-8214-1901, Department of Linguistics University of Kentucky Lexington Kentucky USA) |
| Year | 2025 |
| Volume | 29 |
| Issue | 3 |
| Pages | 194-209 |
| Publication date | 2025-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sociolinguistics (JOURNAL) |
| Journal identifiers | ISSN: 1360-6441 • E-ISSN: 1467-9841 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/josl.12700 |
| OpenAlex | W4408580627 |
| Language | EN |
| Citations received | 2 |
| References cited | 92 |
Sociophonetic perception is often studied using versions of the matched guise technique (MGT). Linguists using this technique appear united in the methodological assumptions that participants believe the manipulation and that this belief influences perception below the level of introspective awareness. We report an audiovisual matched guise experiment with a novel "unhidden" instruction condition. The basic task is a replication of the Strand effect (Strand 1999; Strand and Johnson 1996). Participants in the "unhidden" condition were instructed that the man or woman in the photo did not represent the voice they were listening to. Participants in both guises exhibited the Strand effect to nearly numerically identical extents. This result suggests that participants need not believe a link exists between a voice and a purported social category for visually cued social information to influence segmental perception. We explore the implications of this result for the MGT and for theories of social awareness and speech perception more broadly
Linguistics · Sociology · Communication · Language, Discourse, Communication Strategies · Linguistic Variation and Morphology · Philosophy · Phonetics and Phonology Research · Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |