Visibility That Demystifies

Gays, Gender, and Sex on Television

Bibliographic Data

ID3609977
AuthorsSara Baker Netzley (Bradley University, corresponding author)
Year2010
Volume57
Issue8
Pages968-986
Publication date2010-08-31
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Homosexuality (JOURNAL)
Journal identifiersISSN: 0091-8369 • E-ISSN: 1540-3602
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00918369.2010.503505
PMID20818525
OpenAlexW2042362256
LanguageEN
Citations received24
References cited10

A content analysis of 98 episodes of primetime entertainment programs on commercial broadcast and cable television stations from the 2005-2006 season showed that gay characters on television were more likely to be shown in sexual situations than straight characters, and women were more likely to be shown in same-sex sexual situations than men. In addition, gay characters were more likely to be depicted as sexually active on cable television than they were on commercial broadcast television, and they were more likely to be relegated to guest star status on commercial broadcast television than on cable television. The study also showed that gay characters made up 7.5% of all the characters studied. This study discusses the implications of these findings for gay and straight audiences

Geography · Homosexuality · Visibility · Gender, Feminism, and Media · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology

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