Communication Channels and Functional Literacy in the Philippine Barrio
Bibliographic Data
| ID | 3628096 |
|---|---|
| Authors | John E De Young, John E Young, Chester L Hunt |
| Year | 1962 |
| Volume | 22 |
| Issue | 1 |
| Pages | 67-77 |
| Publication date | 1962-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Asian Studies (JOURNAL) |
| Journal identifiers | ISSN: 0021-9118 • E-ISSN: 1752-0401 |
| Publisher | Duke University Press (PUBLISHER • US) |
| DOI | 10.2307/2049909 |
| OpenAlex | W2129701742 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
In the struggle for the allegiance of the uncommitted masses of Asia and Africa, the West has been prone to rely on the instruments of mass communication and community organization which have been effective in other areas. This approach is expensive but relatively simple since pamphlets, radio programs, and movie shorts may be produced and placed in distribution channels with a minimum of manpower. Country-wide organizations are often led by men sympathetic to the Western viewpoint who will commit their organizations to participate in information programs. For mass media, this approach assumes both exposure and the ability to understand the message conveyed by the media. Similarly, the effort to work with formal community organizations is based on the premise that such organizations really occupy an influential position in the local community
Advertising · Allegiance · Business · Commit · Functional illiteracy · Literacy · Mass media · Political science · Premise · Public relations · Residence · Sociology · Work (physics) · Asian Culture and Media Studies · Computer Science · Demography · Engineering · Law · Multilingual Education and Policy · Philippine History and Culture
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,02 |
| Citation span | 1963 - 1963 (1) |
| Citation velocity | historical |
| Highly cited | No |