Defining the Lesbian/Gay Community? Market Research and the Lesbian/Gay Press
Bibliographic Data
| ID | 3633229 |
|---|---|
| Authors | Fred Fejes (0000-0001-5470-2567, Florida Atlantic University), Ron Lennon (University of Miami) |
| Year | 2000 |
| Volume | 39 |
| Issue | 1 |
| Pages | 25-42 |
| Publication date | 2000-04-21 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Homosexuality (JOURNAL) |
| Journal identifiers | ISSN: 0091-8369 • E-ISSN: 1540-3602 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1300/j082v39n01_02 |
| PMID | 10864375 |
| OpenAlex | W2036169336 |
| Language | EN |
| Citations received | 10 |
| References cited | 4 |
The development of marketing information on the readership of the lesbian/gay press attests to the press's success as a medium and its attraction to advertisers. Yet such marketing data, highly skewed towards affluent, urban, white-anglo gay males, raise some serious problems. Such data has been misused by opponents of lesbian/gay rights as representing the entire lesbian/gay community. They also reflect the change of the lesbian/gay press from a medium representing a minority community to one representing an important niche market. An examination of readership data from five major urban lesbian/gay newspapers illustrates these problems
Advertising · Audience measurement · Business · Homosexuality · Lesbian · Media studies · Newspaper · Political science · Sociology · Gender Studies · Law · LGBTQ Health, Identity, and Policy · Media Studies and Communication · Media, Gender, and Advertising
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Saying Goodbye to Men
What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press
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Factors Associated With Involvement in Nonmetropolitan LGBTQ Organizations
Crafting Mixed Sexual Advertisements for Mainstream Media
Why Get Involved? Exploring Gay and Bisexual Men's Experience of the Gay Community
| Unique citing works | 10 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2001 - 2026 (26) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |