The Spornosexual

The Affective Contradictions of Male Body-Work in Neoliberal Digital Culture

Dados Bibliográficos

ID3636763
AutoresJamie Hakim (0000-0001-6767-6564, University of East Anglia, autor correspondente)
Ano2018
Volume27
Fascículo2
Páginas231-241
Data de publicação2018-02-17
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Gender Studies (JOURNAL)
Identificadores do periódicoISSN: 0958-9236 • E-ISSN: 1465-3869
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09589236.2016.1217771
OpenAlexW2484342643
IdiomaEN
Citações recebidas40
Referências citadas29

Since 2008 there has been an empirically observable rise in young British men sharing images of their worked-out bodies on social media platforms. This article draws on interviews with men who engage in this popular cultural practice to suggest that it is an embodied and mediated response to the precarious structures of feeling produced by neoliberal austerity. It begins by arguing that as young men’s traditional breadwinning capacities are being eroded in a post-financial crisis austerity economy, increasing numbers of them are turning to sharing images of their worked out bodies as a way of feeling valuable. Moreover, by speaking to men who engage in this practice, it becomes possible to map the affective contradictions of inhabiting the precarious spaces of austerity culture. The article concludes by suggesting that within these affective contradictions lies the potential of resistance to neoliberalism’s ongoing territorialisation of everyday life

Digital culture · Media studies · Political economy · Sociology · Cinema and Media Studies · Engineering · Gender Studies · Gender, Feminism, and Media · Psychology · Sexuality, Behavior, and Technology