Spray more, get more

Masculinity, television advertising and the Lynx effect

Bibliographic Data

ID3646141
AuthorsRebecca Feasey (Bath Spa University, corresponding author)
Year2009
Volume18
Issue4
Pages357-368
Publication date2009-12-01
Open AccessNo
TypeARTICLE
VenueJournal of Gender Studies (JOURNAL)
Journal identifiersISSN: 0958-9236 • E-ISSN: 1465-3869
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09589230903260027
OpenAlexW2008814226
LanguageEN
Citations received3
References cited17

There has been a recent growth in both the advertising of male grooming products and the sales of such products in Britain and, as such, it is important that we examine the representations of men, masculinity and the male role that are being used to advertise and indeed sell this new and growing market sector. After all, advertising cannot help but influence both our purchasing decisions and our wider understanding of sex and gender roles in society. Therefore, this article seeks to examine the depiction of the male in a series of Lynx television adverts that have aired in Britain since the mid-2000s, considering the ways in which such texts simultaneously conform to and challenge dominant images of masculinity

Advertising · Art · Business · Depiction · Ethnic group · Masculinity · Purchasing · Sociology · Consumer Behavior in Brand Consumption and Identification · Gender Roles and Identity Studies · Gender Studies · Media, Gender, and Advertising · Marketing

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