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Weight loss content on TikTok and antifat attitudes

Bibliographic Data

ID3658104
AuthorsIlyssa Salomon (0000-0002-1998-5415, Elon University, corresponding author), Courtney Abruzzo (Monmouth University), Samantha Pensiero (Elon University)
Year2025
Pages1-17
Publication date2025-09-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Gender Studies (JOURNAL)
Journal identifiersISSN: 0958-9236 • E-ISSN: 1465-3869
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09589236.2025.2552810
OpenAlexW4413989451
LanguageEN
References cited55

The present study explored the relationships between consumption of weight loss content on TikTok, internalized weight stigma (i.e. negative attitudes towards the self), and antifat attitudes (i.e. negative attitudes towards others). It was hypothesized that internalized weight stigma would mediate the relationship between consumption of weight loss content on TikTok and antifat attitudes, controlling for gender and race. Participants included a sample of college students (n = 316; Mage = 18.77, SDage = 0.94) and a sample of adults recruited through an online survey platform (n = 240; Mage = 29.38 (SDage = 5.71)). Overall, participants primarily identified as cisgender woman (65.5%) or men (32.2%) and as white (66.7%), Black/African American (16%), or Hispanic/Latino (15.5%). Participants completed an online survey and answered questions about their social media use and feelings about themselves and others. The results indicated support for the primary hypothesis, controlling for demographic characteristics and daily screen time, internalized weight stigma mediated the association between consumption of weight loss content on TikTok and antifat attitudes. Given that people in larger bodies face frequent and widespread discrimination for their size, these results shed light on how social media content may contribute to the formation and reinforcement of antifat attitudes

Obesity · Weight loss · Chemistry · Eating Disorders and Behaviors · Mathematics · Medicine · Obesity and Health Practices · Pharmacology and Obesity Treatment · Psychology · Food Science · Internal Medicine

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Highly citedNo

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