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Digital diplomacy against international stigmatization

The Bukele case

Bibliographic Data

ID3687934
AuthorsKevin Parthenay (0000-0003-0884-8279, corresponding author)
Year2024
Volume100
Issue1
Pages301-321
Publication date2024-01-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Affairs (JOURNAL)
Journal identifiersISSN: 0020-5850 • E-ISSN: 1468-2346
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/ia/iiad285
OpenAlexW4390669359
LanguageIT
Citations received4

The article addresses the diversity of digital diplomatic strategies used by governmental actors to fight international stigmatization. Faced with structural limitations, the leaders of small states use it to defend their political project's image or reputation when they come under international criticism for deviating from or transgressing international norms. Borrowing from Erving Goffman, I draw on the idea that social networks can be conceptualized as orders of interaction, in which digital diplomatic strategies can be put in place and international politicization and normative debates can develop. An examination of Salvadoran president Nayib Bukele's Twitter posts from January 2019 to May 2022, during a period of increasing international criticism regarding the authoritarian-populist drift in El Salvador, improves our knowledge of the diversity of digital diplomatic strategies. Consequently, this enlightens us on the constitutive elements of how small states manage their relationship with external actors, their image and status, and eventually how they challenge the international order, international norms and powers

Authoritarianism · Criticism · Democracy · Diplomacy · Diversity (politics) · Economics · International relations · Law and economics · Normative · Order (exchange) · Political economy · Political science · Politics · Public relations · Reputation · Sociology · International Relations in Latin America · Law

  • Stigma in World Politics

    Open Access•Adrian Rogstad, Adrian id_orcid Rogstad et al.•Global Studies Quarterly•2026

  • A Tale of Two Populists

    Open Access•Jaroslav Bílek•Central European Journal of…•2025

  • Populism in power and regional (dis-)integration

    Open Access•Daniel F Wajner•Journal of European Integration•2025

  • The Social Aesthetics of Digital Diplomacy

    Open Access•Anna Helene Kvist Møller, Rebecca Adler-Nissen et al.•International Political Sociology•2024

Unique citing works4
Citations per year2
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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