The Impact of Eatmarna Application Usability on Improving Performance Expectancy, Facilitating the Practice of Rituals and Improving Spirituality Feelings during Umrah Amid the Covid-19 Outbreak
Bibliographic Data
| ID | 3733534 |
|---|---|
| Authors | Thowayeb H Hassan (0000-0003-0510-3730, King Faisal University, corresponding author), Amany E Salem (King Faisal University), Sameh A Refaat (0000-0002-2195-2882, King Saud University) |
| Year | 2022 |
| Volume | 13 |
| Issue | 3 |
| Pages | 268 |
| Publication date | 2022-03-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Religions (JOURNAL) |
| Journal identifiers | ISSN: 2077-1444 • E-ISSN: 2077-1444 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/rel13030268 |
| OpenAlex | W4220906413 |
| Language | EN |
| Citations received | 3 |
| References cited | 24 |
The electronic tourism era has rapidly emerged during the explosive spread of the COVID-19 pandemic worldwide. The role of information technology was also evident in the religious tourism sector, and this facilitated the organization of religious events for Muslims, such as Hajj and Umrah. In the present study, we assessed the usability of a mobile application (Eatmarna) which provides permits to perform Umrah and other religious practices in Makkah and Madina in Saudi Arabia. We sought also to assess the impact of usability on the app effectiveness in improving Umrah experience. Pilgrims were asked to fill out an electronic survey distributed by the coordinators of Umrah service providers. Results showed that the perceived effectiveness was predicted by two domains of usability, namely system information arrangement (β = 0.27, 95% CI, 0.09 to 0.46, p = 0.004) and app usefulness (β = 0.52, 95% CI, 0.34 to 0.69, p < 0.0001). Both the usability domains were independently associated with all the subdomains of app effectiveness, including performance expectancy, facilitating the practice of rituals, and feelings of spirituality. The Eatmarna application was effective in providing a safe environment for pilgrims, which was accounted for by the app usability, and this facilitated the improvement of Umrah experience. National authorities can further integrate additional services in the app to improve pilgrims' perceptions
Feeling · Geography · Hajj · Internet privacy · Islam · Tourism · Usability · Computer Science · Halal products and consumer behavior · Media, Religion, Digital Communication · Psychology · Religious Tourism and Spaces · Social Psychology
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| Unique citing works | 3 |
|---|---|
| Citations per year | 0.75 |
| Citation span | 2022 - 2023 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |