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The Manipulative Nature of Health Communication Research

Ethical Issues and Guidelines

Bibliographic Data

ID3755528
AuthorsKim Witte (Michigan State University, corresponding author)
Year1994
Volume38
Issue2
Pages285-293
Publication date1994-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764294038002009
PMID11657107
OpenAlexW2006341327
LanguageEN
Citations received18
References cited11

Researchers and academics have accumulated a great deal of knowledge on how to manipulate individuals' behaviors. Although health communication researchers and practitioners prefer to call their work public health campaigns or health education interventions, the truth is that their ultimate goal is to manipulate people into practicing healthy behaviors. A health communication research and practice moves into the 21st century, this issue must be faced squarely and directly, and strategies must be developed for the ethical use of manipulation techniques to promote health and to prevent disease. The one fact I would cry from every housetop is this: the Good Life is waiting for us-here and now! At this very moment we have the necessary techniques, both material and psychological, to create a full and satisfying life for everyone. -B. F. Skinner Walden II

Engineering ethics · Health communication · Health education · Health promotion · Internet privacy · Political science · Psychological intervention · Public health · Public relations · Sociology · Work (physics) · Behavioral Health and Interventions · Climate Change Communication and Perception · Computer Science · Engineering · Medicine · Nursing · Psychology · Risk Perception and Management · Social Psychology

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Unique citing works18
Citations per year0,62
Citation span1997 - 2019 (23)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 13

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