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The People's Voice During the 2016 Presidential Campaign

Bibliographic Data

ID3755969
AuthorsRoderick P Hart (University of Texas at Austin, TX, USA, corresponding author)
Year2017
Volume61
Issue6
Pages566-583
Publication date2017-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764217707622
OpenAlexW2610555006
LanguageEN
Citations received1
References cited17

This study examines the 2016 presidential campaign by comparing the voice of the people with that of the press and the political establishment. By systematically collecting some 5,000 texts (political speeches, ads, and debates alongside print and broadcast coverage) during the campaign and comparing them with 1,200 letters to the editor written in 12 small American cities, an overview of the nation's quadrennial dialogue was made possible. By also comparing this sample with similar texts gathered for the 1948 through 2012 presidential campaigns, the 2016 campaign could be seen in sharper relief. These comparisons were facilitated by DICTION, a lexically based, content analytic program capable of producing rhetorical profiles of the discourse sampled. Overall, I found (a) that each voice produces distinct verbal patterns, thereby revealing its unique role in the polity; (b) that all three voices-politicians, the press, and the people-were more strident and more philosophical in 2016 than in prior years; (c) that Donald Trump and his letter writing supporters were especially dismayed by the status quo; and (d) that many of the stereotypes about letter writers turn out not to be true, with only a small percentage being blind ideologues. The rest were either issue specialists, analytical problem solvers, champions of a particular worldview, or voters interested in dissecting the psychological makeup of the candidates

Advertising · Diction · Linguistics · Media studies · Political science · Politics · Polity · Presidential campaign · Presidential system · Rhetorical question · Sample (material) · Sociology · Discourse Analysis in Language Studies · Law · Rhetoric and Communication Studies · Social and Intergroup Psychology

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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