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Attention, Need for Sensation, and Health Communication Campaigns

Bibliographic Data

ID3756054
AuthorsLewis Donohew (University of Kentucky), Philip Palmgreen (University of Kentucky), Elizabeth Pugzles Lorch (University of Kentucky)
Year1994
Volume38
Issue2
Pages310-322
Publication date1994-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764294038002011
OpenAlexW2006409218
LanguageEN
Citations received14
References cited18

Although attention to novelty is no longer as vital to survival as in our ancient past, the attention value of novelty has major implications for contemporary human communication. It also is affected by individual differences in reactivity to intense and novel stimulation. The studies reported in this article involve the roles of attention and sensation seeking in responses to drug abuse prevention campaigns in the mass media. Early studies have indicated that adolescent high-sensation seekers are two to seven times more likely to report using drugs-ranging from alcohol to cocaine-than lower sensation seekers, identifying them as prime target audiences for prevention campaigns. This article describes a series of studies, ranging from laboratory studies on differential effects of messages on high- and low-sensation seekers, and on effects of program context, to a field experiment in which high-sensation seekers were targeted

Cognitive psychology · Context (archaeology) · Environmental health · Novelty · Poison control · Sensation · Sensation Seeking · Adventure Sports and Sensation Seeking · Leadership, Courage, and Heroism Studies · Media Influence and Health · Medicine · Psychology · Social Psychology

  • The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

    Open Access•Alexander Ort, Andreas Fahr•Studies in Communication and Media•2020

  • Toward an etiology of media use motivations

    John L Sherry•Communication Monographs•2001

  • Sensation seeking, impulsive decision-making, and risky sex

    Open Access•Lewis Donohew, Rick Zimmerman et al.•Personality and Individual…•2000

  • Targeting adolescent risk-taking behaviors

    Open Access•Kathryn Greene, Marina Krcmar et al.•Journal of Adolescence•2000

  • Influence of Television Viewing and Sensation Seeking on Adolescents' Unrealistic Perceptions about Smoking and Smokers

    Xiaoli Nan•Mass Communication & Society•2011

  • Making Women Visible through Health Communication

    Roger Myrick•Women s Studies in Communication•1999

  • Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs

    Michael T Stephenson, Michael Stephenson et al.•Communication Monographs•2001

  • Dimensions and validation of the print perceived message sensation value scale (PPMSV)

    Open Access•Donald W Helme, Lisanne F Grant et al.•The Social Science Journal•2019

  • Predicting Exposure to and Uses of Television Violence

    Open Access•Marina Krcmar, Kathryn Greene•Journal of Communication•1999

  • Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages

    Open Access•Annie Lang•Journal of Communication•2006

  • Sexual activity and risk taking in young heterosexual men

    John Bancroft, Erick Janssen et al.•The Journal of Sex Research•2004

  • Why Do Citizens Engage With the TikTok Accounts of Public Hospitals in China

    Open Access•Wei Zhang, Jie Mei et al.•SAGE Open•2021

  • Reactions to Safer-Sex Public Service Announcement Message Features

    Open Access•Stephanie K Van Stee, Seth M Noar et al.•Qualitative Health Research•2012

  • Applications of a Theoretic Model of Information Exposure to Health Interventions

    Open Access•Lewis Donohew, Elizabeth Pugzles Lorch et al.•Human Communication Research•1998

  • Sensation seeking

    Open Access•Marvin Zuckerman•Behavioral and Brain Sciences•1984

  • Persuasive Communication and Drug Abuse Prevention

    Lewis Donohew, Howard E Sypher et al.•Persuasive Communication and Drug…•2012

  • The Psychophysiology of Sensation Seeking

    Open Access•Marvin Zuckerman•Journal of Personality•1990

  • An activation model of information exposure

    Lewis Donohew, Philip Palmgreen et al.•Communication Monographs•1980

  • Drugs, Daydreaming, and Personality

    Lee H Bowker, Bernard Segal et al.•Contemporary Sociology A Journal…•1981

  • A genetic and environmental analysis of sensation seeking

    Open Access•David W Fulker, Sybil B G Eysenck et al.•Journal of Research in Personality•1980

  • A test of the optimal level of arousal theory of sensation seeking

    Edward N Carrol, Marvin Zuckerman et al.•Journal of Personality and Social…•1982

  • Attention and Our Ancient Past

    Open Access•Jon Franklin, Lewis Donohew et al.•American Behavioral Scientist•1988

Unique citing works14
Citations per year0,5
Citation span1998 - 2021 (24)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 12

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