Applying Social and Traditional Marketing Principles to the Reduction of Household Waste
Turning Research Into Action
Bibliographic Data
| ID | 3756597 |
|---|---|
| Authors | L J Shrum (0000-0001-7112-6418, Rutgers University—New Brunswick), Tina M Lowrey (0000-0002-2185-6313, Rider University), John A Mccarty (American University) |
| Year | 1995 |
| Volume | 38 |
| Issue | 4 |
| Pages | 646-657 |
| Publication date | 1995-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764295038004013 |
| OpenAlex | W2036172958 |
| Language | EN |
| Citations received | 1 |
| References cited | 19 |
This article provides an overview of past research on household waste management, particularly research that pertains to recycling and to green buying. The authors discuss social marketing principles and make suggestions as to how past research might be applied toward increasing recycling behavior in communities. They also discuss traditional marketing strategy and tactics in the context of selling products based on pro-environmental positionings or attributes, and make suggestions of how past research on green buying can be applied to encourage green buying practices
Business · Context (archaeology) · Green Marketing · Household waste · Social marketing · Waste management · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Innovative Human-Technology Interaction · Marketing
Attitudes towards objects as predictors of single and multiple behavioral criteria.
The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors
Attitude Structure and Function
The Social Bases of Environmental Concern
Increasing attitude-behavior correspondence by broadening the scope of the behavioral measure
Poll Trends
Where is the altruism in the altruistic personality
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 2002 - 2002 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |