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Old Rules for New Times

Sportswomen and Media Representation in the Covid-19 Pandemic

Bibliographic Data

ID3756792
AuthorsBennett Mcdonald (0000-0002-7455-0940, Victoria University, corresponding author), Brent Mcdonald (Institute for Health and Sport, Victoria University, Melbourne, VIC, Australia), Fiona Mclachlan (0000-0001-7067-1908, Institute for Health and Sport, Victoria University, Melbourne, VIC, Australia), Ramón Spaaij (0000-0002-1260-3111, Institute for Health and Sport, Victoria University, Melbourne, VIC, Australia)
Year2023
Volume67
Issue11
Pages1289-1303
Publication date2023-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642221118280
OpenAlexW4292560316
LanguageEN
Citations received1
References cited13

During the first few months of the pandemic, professional sport around the globe stopped, as competitions and leagues were cancelled, postponed, or went into hiatus while sport administrators scrambled to work out ways to reboot their product in a COVID-19 world. Sport media outlets were faced with the task of reporting on sport and filling the void for fans in the absence of any live content. This article is concerned with the content, both in quantity and quality that fans of women's sport could consume in those first months. In the context of the current "boom" in women's professional sports, we draw on the analysis of two online sport media sites to consider the narratives of female athletes that fans had access to. The findings suggest that during the beginning of the pandemic sport stories about women were largely erased and replaced by those appealing to a very different fan market

Advertising · Art · Athletes · Boom · Business · Content analysis · Context (archaeology) · Coronavirus disease 2019 (COVID-19) · Globe · League · Media studies · Narrative · Pandemic · Political science · Public relations · Social science · Sociology · Sociology of sport · Engineering · Gender Studies · History · Media, Gender, and Advertising · Medicine · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

  • Has It Never Been a Better Time to Play? Opportunity, Empowerment and Contested Terrains of Women’s Grassroots Football in Australia

    Open Access•Alana Richardson, Fiona Mclachlan et al.•Social Sciences•2025

  • Gendering the Coronavirus Pandemic

    M Pape, Fiona Mclachlan•International Journal of Sport…•2020

  • Women Play Sport, But Not on TV

    Open Access•Cheryl Cooky, Michael A Messner et al.•Communication & Sport•2013

  • One and Done

    Open Access•Cheryl Cooky, Maria A Mears et al.•Communication & Sport•2021

  • Life Beyond Clickbait Journalism

    Open Access•Xavier Ramon, Christopher D Tulloch•Communication & Sport•2019

  • It’s Boom Time! (Again)

    Open Access•Fiona Mclachlan•Journal of Australian Studies•2019

  • New Rules for New Times

    Open Access•Toni Bruce•Sex Roles•2015

  • What League? The Representation of Female Athletes in Australian Television Sports Coverage

    Open Access•Helen Caple, Kate Greenwood et al.•Media International Australia•2011

  • Gender differences through the lens of Rio

    Open Access•Qingru Xu, Andrew C Billings et al.•International Review for the…•2019

  • Bending the Rules

    Open Access•Emma H Wensing, Toni Bruce•International Review for the…•2003

  • From Fizzle to Sizzle!' Televised Sports News and the Production of Gender-Bland Sexism

    Open Access•Michela Musto, Cheryl Cooky et al.•Gender & Society•2017

Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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